DC Yoga Community Unites to Build A Foster Home in South Africa

30 day yoga challenge

Twelve DC Yoga Studios Offer 30 Days of Deals

Washington D.C. – June 15, 2010 — Citizen Effect’s 30-Day Yoga Challenge is bringing together DC’s top yoga studios and their students for a great cause: building a foster home for orphaned and abandoned children in Cloetesville, South Africa.

The Challenge calls for participants to do as much yoga as they can for charity during July. Much like a marathon runner, participants will pledge a fundraising goal, ask friends and family to sponsor them, and collect donations through www.CitizenEffect.org.

The Charlize Theron Africa Outreach Project (CTAOP) is doubling the impact of Citizen Effect’s 30-Day Yoga Challenge by matching the total amount of money raised.

Twelve district studios including Flow, Tranquil Space, Studio Serenity, STROGA, Lil Omm, Yoga Chai, Quiet Mind and Circle Yoga are sponsoring the Challenge by offering free or deeply discounted classes to participants.

Additionally, the top fundraising yogis will receive apparel from sponsor lululemon athletica Georgetown.

The event is the brainchild of Carolyn Butcher and Kelly Ferraro of WelcomeOmDC.com — “DC yoga studios are synonymous with giving back, their giving nature made the DC yoga community a natural partner for Citizen Effect’s 30-Day yoga challenge.” Ferraro adds, “Ours will truly be the “om” heard round the world.”

The 30-Day Yoga Challenge kicks off June 30th with a free outdoor class in Meridian Hill Park at 7:30 p.m. A celebratory party will be held at lululemon Georgetown on August 5th. For more information and to sign-up, visit www.citizeneffect.org/yogachallenge.


About Citizen Effecis a 501(c)(3) nonprofit that is reshaping philanthropy by providing a platform for anyone to choose their own project, raise the money through creative fundraising approaches, and seeing the direct impact of their work. For more information visit.

For more information, contact: Laura Goldstein.  Email: laura.goldstein@citizeneffect.org

* Picture on front page provided by: http://whatgives365.wordpress.com/

(You should check out this blog too; it is inspiring & about giving to causes , if you are intrerested or have one!)

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